PROPOSAL BAHASA INGGRIS

CHAPTER I

A.   BACKGROUN

Great nation is a nation that its people love the work of their ancestors. Indonesia is one country that is so very rich in culture and various types of food from various regions, especially the various market Snacks / "Traditional Food", which has a very distinctive flavors. With dignity and Lifting Typical characteristics of various "Traditional Food" then every people need to have a passion to encourage and preserve it so multifarious "Traditional Food" in the Host-Their land itself, not something that is impossible even with the passage of time is supported by the sincerity and active role of the nation "Traditional food" can also Go International. Batagor is one of the traditional food that is easy on the material can be. By making this effort, could open up opportunities for profit (profit) and develop motivation ini.karna.inilah efforts to open this type of food.

B.   VISION BUSINESS

 Making traditional food as the food choices in their own country.

C.   BUSINESS MISSION

1. Improving the quality of traditional food products business, quality control (quality control) the types of products and improving service to customers.

2. Always do a good innovation in products and services.

D.   BUSINESS OPPORTUNITY ANALYSIS

1.    Strength

v  The price is relatively cheap.

v  Raw material easily available.  

v  Prices of raw materials are cheap.

2.    Weakness

The downside of this product is:

v  Not durable.

v  Products are easily imitated.   

v  Products sold only one type of.

3.     Opportunity

v  The existence of traditional culinary lovers who are the main target in this traditional culinary business.

v  Strategic place.

4.    Threats

v  The number of competitors Modern Food

v  The amount that sell the same product.

v  Competitive prices.

CHAPTER II

MARKETING MIX

A.   Business  Batagor

a.    Product

Products sold are traditional foods Batagor

This business is conducted differently because of the business in general, is the effort in the field of food that is very popular among batagor all, it's just that we made different batagor with batagor which are generally sold in other places.

b.    Logo

Spoon and fork produces harmony and also proof that love each other need each other while eating blue tiba.warna This will provide a calming effect, reducing stress and creating sensation and trust, honesty, loyalty, and dependable.

c.    product Competitor

If you look at our competitors engaged in the same business, is already quite a lot. However, we work around with different innovation of products that already exist. That is, with innovation tastes better, larger size, economical prices, and most importantly healthy and hygienic. With this, we believe that our products have to compete and sold in the

d.    market

In running the business goals of our buyers are mencankup all people, both among the lower, middle, and upper classes. From all walks of life are largely able to purchase the products we offer, the price we give is quite affordable.

e.    Strength

v  Price economical and hygienic products

v  Different flavors of innovation with other products

B.   PRICE

batagor price of one feed is Rp. 5.000

C.   PLACE

Place of business that we pioneered lane roads is especially crowded place through which people, so that consumers can easily access our business premises. And the sales are to be grilled meatballs chosen place really strategic with a population of people around the place was a solid sales, because with proper site selection would be a little much effect buying signal. People who had not yet know where we will product thus immediately know the human factor that usually likes to experiment new things.

D.   PROMOTION

To Batagor by way of direct sale to the consumer where consumers are told to try to eat them in the hope they will always remember the taste of the grilled meatballs and is expected to be a medium to promote to others.

CHAPTER III

A. FINANCIAL ANALYST

a.    Finansial Capital and Production Cost

As for the cost that we spend to buy the equipment are as follows:

v  cost of raw materials:

1.  ¼  Kg Beef                              = Rp.       600.000

2. ½ kg starch                              = Rp.       120.000

3. garlic                                         = Rp          45.ooo

4. 3 seeds eggs                           = Rp.       108.000

5. 3 ground pepper wrap           = Rp.         45.000

6. 3 masako wrap                       = Rp.         45.000

7. 1 wrap MSG                            = Rp.         30.000                  

8. 40 fruit know                           =  Rp.      600.000                   +

         Total                                         =  Rp. 1.593.000

v  Cost of equipment :

1.  Gas 3 kg                                   =  Rp   110.000

2.  Knife                                         =  Rp     5.000

3.  Spoon                                       =  Rp   10.000

4.  Cart                                           =  Rp  500.000

5.  Accessories shop                   =  Rp  200.000

6.  Blender                                     =  Rp  350.000 +

Total                                           = Rp 1.175.000

Depreciation of equipment = Rp 1. 079.500/365 hari

= Rp 2.957.53/hari

v  Equipment                              

1.   Plastics                                     = Rp.   20.000

2.   Skewers Skewer                     = Rp.   20.000

3.   Tomato sauce                          = Rp.   50.000

4.   Sauce                                       = Rp.   50.000         

Total                                            = Rp. 140.000

.

b.    Operasional Cost

As for the cost that we spend to purchase the following equipment is :

1.Transportation                                 =  Rp. 20.000

2.Other Cost                                       =  Rp. 40.000                                   +

                               Total                                =  Rp. 60.000

gas                              Rp. 14,500

Depreciation Gas     Rp. 14,500 / 7  Days           

 = 2,071 /

Day Overall Total Capital

1. Materialsl                                                    = Rp. 1.593.000

2. Depreciation Equipment                         = Rp. 1.175.000

3. Supplies                                                     = Rp. 140.000

4. Operating Costs                                        = Rp. 60,000        +                          

               Total                                                  = Rp. 2.968.000

Net Benefit

Income                       = selling price x 40 pcs

                                    = Rp. 5.000 x 40

                                    = Rp. 200.000

Profit a mount           = income x 30 days

                                    = Rp. 200.000 x 30 days

                                    = Rp. 6.000.000

Net benefit                =  profit a mount – total capital

                                    = Rp. 6.000.000 – Rp 2.968.000

                                    = Rp. 3.032.000

G. Conclusions

With the passage of this traditional food-making process and to produce and make the traditional foods that can be sold and the transaction to the seller and the buyer. This of course has proven that we can do business or where any of our production and to do business like this we can also open up opportunities for people.